Dear friends and clients,
The past two months have been a whirlwind of activity – mostly caused by the fact that I have spent a lot of time learning new skills in order to expand my range of services.
My first new project has been for business strategist Albert van Niekerk. He needed a fresh, new, original way to explain his business management program to prospective clients. Albert suggested that I consider using Prezi to create his new presentation, instead of the more conventional Powerpoint. I was blown away by the possibilities that Prezi offers and immediately decided to see what I can do.
The final product is online, open to the public for viewing. The technicalities are too complex to disuss in a newsletter, therefore I'm featuring the conceptual development process below.
Till next time!
“Leonora immediately grasped six business stages and came up with a clear metaphor for my company. She created a beautiful and original presentation! She is an excellent communicator and works fast. She delivered the end result in three stages, from a sketch on paper to a final presentation on Prezi. I’m delighted.”
Albert van Niekerk, ABPLAN
After having read through the ABPLAN's material and discussing the content with Albert, I suggested that we use a ship as an understandable visual metaphor to explain the big pictures. However, Albert has a great deal of knowledge about the railways from his travelling experiences between South Africa and Namibia in his school days. So he suggested that we rather use a train as metaphor. Here is the initial drawing I made during our conversation.
The initial sketch was quickly done in portrait format, but Prezi uses a landscape format. So I proposed that we simplify the picture and adjust it to fit the landscape format.
The previous drawing helped to put our thoughts in the right direction, but we wanted to add some fun and humour to add to the punch.
Once we've more or less figured out the composition and the format, it was time to flesh out the visual the metaphor and really make the content work. Here is the (rather messy) diagram I drew during our final brain storming session.
Before I could actually start on the final drawings, I had to get the exact Prezi format and make sure all the elements were represented and that the order made sense. This is the final rough drawing I presented to Albert before I started the final execution.
After a long trial and error process, trying and retrying and deleting many initial disasters, I managed to complete the presentation. I think it is pretty good for a first try. Click here to view the final product online.